Ship once. Sell forever. Get paid in ₹.

The strongest sellers are things that save another developer real setup time: SaaS boilerplates (auth, billing, dashboard scaffolding already wired up), Next.js/React starter kits, automation scripts (scraping, data processing, API integrations), Chrome extensions, Notion-API or Telegram-bot integrations, and niche CLI tools.

Boilerplates that solve a specific, recurring pain point outsell generic "starter kits" - a "Next.js + Supabase + Razorpay SaaS Starter (India-ready)" will typically convert better than a plain "Next.js Boilerplate" because the buyer sees their exact stack already solved.

Small utility scripts and single-purpose tools typically sell for ₹99-₹499. Boilerplates and starter kits that save days of setup work usually price between ₹999 and ₹4,999. Comprehensive SaaS starters with auth, billing and admin panels already integrated can reasonably charge ₹2,999-₹9,999, especially if they include documentation and a working demo.

Price based on hours saved for the buyer, not hours you spent building it - a script that saves a developer two full days of work justifies a higher price than the raw build time might suggest.

Twitter/X is the strongest channel for dev-focused products - "build in public" threads showing the boilerplate in use, followed by a link to buy, convert well. Indie Hackers and relevant subreddits (r/webdev, r/SaaS) work for launch-day visibility. Discord and Telegram dev communities are smaller but highly qualified audiences for niche tools.

A working demo link or a short Loom video walkthrough dramatically increases conversion for code products specifically, since buyers want proof the code actually runs before paying.

Kreato generates secure, time-limited download links and lets you set a download limit per purchase (for example, 3 downloads max) - this doesn't make redistribution impossible, but it removes the easiest form of casual sharing (a permanent public link).

For higher-value products, consider including a unique license key or watermarking identifying comments in the code, and be explicit in your license terms (in the README) about what buyers are and aren't allowed to do - resell, use in client work, use in an unlimited number of projects, etc.

Gumroad and Lemon Squeezy both price in USD by default and don't support UPI, which matters if a meaningful share of your audience is Indian - buyers either need a foreign-currency card or drop off entirely. Kreato prices natively in ₹ and accepts UPI, cards and net banking through Razorpay, plus auto-generates a GST invoice per sale, useful when agencies or companies buy your tools and need a proper bill.

Fee-wise, Gumroad is roughly 10% and Lemon Squeezy is similar once processing fees are included; Kreato charges a flat 5%. For a developer selling primarily to an Indian audience, the combination of lower fees and UPI-driven conversion usually nets out ahead.